Having finished B713 (fundamentals of snr mgt) I am now starting B820 strategy - a 6 month module with 3 TMAs (assessments) and a final exam to complete. Looks interesting so far and I am beginning to understand the course structure and therefore also how to approach questions of strategic analysis and formualtion. The basic structure is Strategic Analysis (Macro to Firm level) then Strategic Options (based on competitive diff) and finally Strategy Implementation (I assume based on project and change management). For each part and sub-parts there are many applicable models. The choice and use of the right models is the core of the course. For analysis it starts with the Macro environment (so STEP or STEP(LE)): for industry, Porters's 5 Forces and Strategic Groups/Spaces; and for firm, Resource Based View (Grant), Porter's Generic strategies, Game Theory, Value-Net model etc.
After this course there is one more compulsory module (Making a difference - 12mths) and 2 * 6 month options that can be taken in // or series. I am tending towards Marketing and Finance options in // to the compulsory module but will make this decision later.
I continue to recommend the OUBS MBA to colleagues based on content and opportunity to apply ideas instantly to your daily managerial role.
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2 comments:
I did this course and highly recommend it. You will see that many companies do not really have a strategy
Thanks for that useful blog. I really appreciate finding helpful articles on the Net.
Here are some resources that may be useful to you:
PEST Analysis:
http://www.coursework4you.co.uk/pest.htm
Porter's Five Forces Analysis:
http://www.coursework4you.co.uk/porter.htm
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